Brand new look for Moneypenny

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October 07, 2014

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Telephone answering specialist Moneypenny has unveiled a brand new look with a face-lifted logo incorporating a new addition – the Moneypenny bird.

The brand refresh has been launched to tie in with the development of the new website, moneypenny.com, which will sit alongside the existing UK website to support the company’s increasing international activities. The new logo will also be rolled out as part of a new look for client tool Moneypenny Online and the Moneypenny App.

While the lettering remains the same, the bird replaces a dotted icon which was introduced in the company’s early years to signify a telephone headset. Moneypenny staff have had great fun choosing the name of the bird with everyone invited to make a suggestion.

Head of Creative at Moneypenny Sally Barrett-Spring explains: “These are exciting times at Moneypenny, so after around 13 years with our previous logo, we decided it was time for something a bit different.

“We wanted to create a logo that would work across every platform – our website, online, print, exhibition stands, letterheads, email footers, videos and photography, around our offices – basically anywhere we are visible to our customers.

“The fresh new feel is aimed at reflecting where we are now and where we are heading in the future. We were always keen to keep our distinctive orange colour as this keeps our brand recognisable but we have worked up a whole new colour palette around the bird icon that we can roll out across the brand and potentially tailor to industry sectors.

“For us the bird reflects strong messaging around communication and helping our clients to fly; while the feathering gives great design scope with depth and texture which will also help to keep our artwork looking more consistent.

“It’s been a big exercise as we counted up more than 500 individual touch points for the brand image across the business. It takes time to address each one and we don’t want to waste existing materials, but it has also been fun. ”