Facebook uncovers a brand new layout
It would seem Facebook can’t sit still for too long before it wants to have a makeover. With its latest layout changes being unleashed earlier this year in the States, and progressively rolled out to the rest of us, what are the top things you need to know about its transformation? How are you getting on with the new Facebook layout since it appeared earlier last month? If you haven’t yet found your way around, let us highlight the main changes for you.
Updated Page timeline design
Under the Page menu, your timeline is split into two sections.
The right-side column of your timeline now displays all your Page’s posts such as status updates, photos and videos, offers and events, plus any comments and ‘likes’, which will appear consistently on both your Page and News Feed.
The left-side column is super business friendly, as it displays clearly the essential information your potential or existing customers need to know, for example, a handy map of where you’re based, your opening hours, contact information, website URL plus photos and videos to add personality. Local businesses will show location, hours, phone number and a map, while other pages show a company description and a useful website link.
Easier access to key admin tools
Wherever you are on your Page, you can now view information about the adverts you’re running and new likes people have made on your Page, as well unread notifications and inbox messages. You can click on any section in the This Week section for more detail. This Week follows you as you scroll, so there’s always easy access to this information.
This now also has a snapshot on the right hand side showing new ‘likes’, post reach as well as unread notifications and messages.
New top navigation
Facebook has also added new navigation options to the top of your Page to make things even simpler, so you can easily access your Page’s Activity, Insights and Settings. ‘Build Audience’ also gives you direct access to your Adverts Manager account.
The Activity tab homes all of your Notifications and Messages, while ‘Pages to Watch’ can be accessed from the ‘Insights’ tab. This allows Page administrators to create a list of Pages similar to their own and compare the performance of their Page with that of their competitors. Administrators receive a notification whenever their Page is added to another Page’s watch list. The Notification indicates that their Page has been added to a list, but does not disclose the name of the Page that added them.