Microbusiness owners admit to taking calls in toilets
Research commissioned by Penelope, a call handling solution for small businesses – part of Moneypenny, the UK’s leading telephone answering service – suggests that microbusiness owners will do their upmost to avoid missing out on new business.
2,000 microbusiness owners were asked about their phone habits. Small business respondents outlined that:
- They receive upwards of 20 calls a day
- 9% of calls are new business enquiries
- They miss approximately seven calls a day
- A new business lead is worth on average £102
These results demonstrate that microbusinesses are losing over £3,300 a year each through missed new business calls.
Ed Reeves, co-founder of Moneypenny: the company that’s launched Penelope as a sister product, comments: “Today’s findings outline why microbusiness owners are going to such extreme lengths to avoid missing business calls. Put bluntly, a missed call is missed business opportunity.”
“When it comes to attracting and winning business, responsiveness is everything. A consumer is unlikely to chase a business to buy something from them; it’s far more likely that they will simply call someone else. There are a number of ways that a microbusiness can mitigate against missing these calls – which also means that they can go to the toilet in peace!”