Microbusiness owners admit to taking calls in toilets

News: Toilet calls

September 02, 2013

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Research commissioned by Penelope, a call handling solution for small businesses – part of Moneypenny, the UK’s leading telephone answering service – suggests that microbusiness owners will do their upmost to avoid missing out on new business.

2,000 microbusiness owners were asked about their phone habits. Small business respondents outlined that:

  1. They receive upwards of 20 calls a day
  1. 9% of calls are new business enquiries
  1. They miss approximately seven calls a day
  1. A new business lead is worth on average £102

These results demonstrate that microbusinesses are losing over £3,300 a year each through missed new business calls.

Ed Reeves, co-founder of Moneypenny: the company that’s launched Penelope as a sister product, comments: “Today’s findings outline why microbusiness owners are going to such extreme lengths to avoid missing business calls. Put bluntly, a missed call is missed business opportunity.”

“When it comes to attracting and winning business, responsiveness is everything. A consumer is unlikely to chase a business to buy something from them; it’s far more likely that they will simply call someone else.  There are a number of ways that a microbusiness can mitigate against missing these calls – which also means that they can go to the toilet in peace!”

Together, Penelope and Moneypenny look after calls for thousands of businesses of all shapes and sizes across the UK.