New Year’s resolutions
January 09, 2015
We’re into January and our thoughts have naturally turned to what we should do differently in 2015: lose weight, go to the gym, learn a new language. It’s also the perfect time to set some goals for your business.
Here are five of Moneypenny’s New Year’s resolution ideas for a successful and prosperous year…
#1 – Plan, plan, plan
A careful and well laid-out plan is crucial to any healthy business. It allows you time to look over what’s worked well, what didn’t quite go to plan and think about the direction you want to take in the year ahead. Do you have new goals that you want to achieve? Or would you rather just tweak the ones you made last year? Schedule time in to catch up on how it’s going throughout the year too. Whether it’s once a week, every month or quarterly, regularly monitoring its progress is the simplest way to keep things on track.
#2 – Focus on what works
It’s impossible for every service or product to be your top earner, or for every sales method to yield the highest results. It therefore makes sense to focus on what works best and concentrate your efforts on these. Think of a pyramid. At the top of the pyramid will be what gives you the best return on your investment, followed by the second, third, fourth and so on until you reach the bottom. It’s an easy way to hone in on where to spend the most time and money for the year ahead.
#3 – Promote your business
Whether it’s on social media, pay per click adverts or trade publications – embrace every way to promote your business. That’s not to say you need to spend a lot of money. Evaluate what tried and tested methods work for your business and either put a marketing plan in place or hire an expert to do this on your behalf. Whatever channels you choose, do it regularly and consistently. It you want to grow your client base or boost sales, promotion is a must.
#4 – Join a new networking group
Attending networking events might not be everyone’s cup of tea, but they can be a fantastic way to meet other like-minded business people. From events specifically set up for networking to online communities dedicated to a particular industry and the many industry conferences taking place, there are all manner of groups to join. Not only will it help spark new ideas and become inspired, but it will also result in interesting contacts that could prove helpful further down the line.
#5 – Learn how to delegate
Most of us have trouble delegating. It’s easier if you just do it yourself, right? Wrong (well, kind of). It might be easier in the short term, but remember the bigger picture –your business won’t grow if you’re constantly being bogged down with the smaller tasks. This year, resolve to offload some of your workload to a reliable employee or outsource to a provider.
If it helps, keep a list of your resolutions handy so you can look at them throughout the year and strengthen your resolve. Happy New Year!