The 12 days of Christmas planning

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November 04, 2014

Posted in:
News
Small Businesses

It’s never too early. Like Santa and his elves, you need to start planning for the Christmas period to ensure success. Here’s a guide to festive success from Moneypenny.

There are countless ways to prepare your business for the festive season. A plumber might simply need to find a reliable way to manage calls that could come flooding in if there’s a frost and pipes start bursting; a retailer also has endless opportunities to make those cash registers jingle.

One way to prepare, which you can implement today and won’t cost you a penny, is temporary cover from Moneypenny. Have your own Moneypenny PA to look after your calls over the Christmas period absolutely FREE. There’s no obligation to continue, but if you decide to, we’ll give you your first month for just £39*.

To find out more and to start your Christmas preparation, call us on 0333 202 1005, or email hello@moneypenny.co.uk.

To help you plan ahead, here are some tips for your 12 days of Christmas planning:

The first day: Christmas callers
All businesses need to think about communication with customers who may call over the festive period. While you’re enjoying time with family, will people be able to leave messages for your business, can someone else in the organisation field any calls, or would it be easier to make use of a telephone answering service?

The second day: ‘spring’ clean your site
Online sales continue to rise: have a look at your website and make sure it’s fighting fit. Are there any broken links? Does it provide all the relevant information in a simple, readable format? Make sure it’s updated with sufficient information about when you are closed and when you will be back at work.

The third day: spread the word
Use your website and social media presence in an engaging way and be sure to add value for your customers. Remind them about your offers, products and services and think about hosting exclusive competitions, discounts, awards or giveaways. Whether it’s a huge sale, an in-store event, a brand new product or service, make sure you use all the channels available to you including Twitter, Facebook, Pinterest, Google+, and your own channels such as email and direct mail.

The fourth day: pay-per-click advertising
Localised, seasonal pay-per-click can help you reach new potential customers online. Consider increasing your bids on relevant keywords – and rewriting your ads to emphasise things like free delivery.

The fifth day: it’s not quite ‘Out with the old, in with the new’
Are you trying to reach existing or new customers? Getting more sales from existing customers has, for many businesses, proved to be the better bet – they’re already your fans! Think of ways of capitalising on this, such as discounts for existing customers and cut-price upgrades to newer/better versions of things they’ve bought in the past.

The sixth day: put the customer first
Go the extra mile for your customers. They need a reason to come back to you rather than your competitor. Giving great service is among the best ways to achieve this. Give some thought to how you can achieve this for your business.

The seventh day: sell your uniqueness
If competing on price is difficult or impossible, be sure to highlight the fact that yours is an independent business, and therefore unique. Look at ways of emphasising what’s unique about you, for many businesses it’s the level of service they can offer.

The eighth day: be flexible on delivery
If the items you sell have to be delivered to the customer, make sure you’re offering as wide a range of delivery options as possible. Are you able to offer next-day delivery immediately before Christmas to accommodate late buyers?

The ninth day: returns
Remember that returns usually increase after Christmas. Customers will want to know that the recipient of a gift will be able to change the item if necessary. Think about how you can make this as easy and economical as possible.

The tenth day: additional resource
Everyone needs elves at Christmas. It’s a good idea to consider temporary workers as a means to be more agile and scale your staff in line with business requirements such as extended opening hours.

The eleventh day: staff training
Staff will be under extra pressure during the festive period. Consider running refresher training to ensure they are up to speed. Above all, ensure they have full information about any new offers you are running.

The twelfth day: if you’re planning to go away for Christmas
It’s like having your Christmas cake and eating it – you’re going away, but you want the business to carry on perfectly. If you have reliable staff to cover for you, there should be no problems. If not, you might want to think about outsourcing your operation temporarily by using one or more of the many business solutions available to businesses of all sizes.

To find out more about Moneypenny’s free telephone answering support over Christmas, please call 0333 202 1005 or email hello@moneypenny.co.ukhello@moneypenny.co.uk. This offer is valid between 19th December 2014 and 5th Jan 2015. 

*based on our most popular package PA30.

This offer applies to new Moneypenny clients only.