A mobile-ready site: no longer just a ‘nice to have’
We spend so much time on our mobile phones. As soon as we wake, our phone is the first thing we look at; we are glued to them when we’re on the move; they’re the last thing we use before we go to bed.
Put bluntly, if your site isn’t designed for mobile, you’re hindering potential customers. A non-mobile friendly site may prevent customers signing up to your service, or buying things with ease while they’re on the go. We expect, demand even, mobile. And considering the average iPhone user only spends 45% of his on-device time making voice calls, there’s no avoiding the need for mobile optimisation.
Our own website had an overhaul earlier this year: we chose a responsive design as it allows our website to be accessible on all devices regardless of screen size. The benefit to this design is that there is only one URL (no need to split traffic between two different website versions), which helps SEO. Separate mobile sites mean the authority would have to be built from scratch for that site. A responsive design also means the content is consistent, only one version to update. Not to mention, the improvements to user experience for your customers.
In Q1 in 2014 57% of people used their mobile handset to access the internet. We search the internet differently when using a mobile. Mobiles are quick and convenient – so we want our internet search to be the same. No zooming, no scrolling left to right – users want to view your website with ease. If they can’t, they’ll look elsewhere.
By having a mobile-friendly website you are making sure that your site is optimised for the 57% of people that use their mobile handset to access the internet – this will reduce your bounce rate and hopefully increase your conversions. Let mobile help you make business.
There’s no denying that the focus is on mobile, and will continue to be. A new study shows the mobile web will rule by 2015, time to start planning for your new mobile site, sooner rather than later.