The latest online and social media tips for businesses

News: social horse

November 03, 2013

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Without doubt, one of my top priorities is always SEO (search engine optimisation). We’re planning to make a few changes to our website between now and Christmas, so it’s vital that our website attracts as many visitors as possible. Optimising all our online activity is the best way to do this.

If you’re keen to increase your online activity, here are three things I recommend you undertake over the next few months if you haven’t already done so:

  • Sign up to Google Analytics

Google Analytics is free and will give you some really useful stats on your website, including: visitor numbers, page views, how long people spent on your site, content most viewed and the keywords people are using to arrive at your site.

Armed with this information, you can amend your site to provide visitors with more content on pages they’re staying on longer, or decide if there’s a certain keyword that would be worth paying to sponsor, so that you always appear at the top of people’s searches.

  • Make sure you’re on social media

It’s not everyone’s cup of tea, but I would urge even the youngest businesses to make sure you’re signed up to the key social media platforms (don’t be tempted to sign up to more than three as updating can become time-consuming). I would suggest starting out on Facebook and Twitter.

Start following/liking companies that are similar to you and see what they’re doing.  You can talk about recent company updates, share articles that your followers/customers will find useful and show off your personality – share pictures of how you’re raising money for charity events or how you are all dressing up for Halloween.

  • Start a blog or news section on your website

When you’re a small business, you may feel this sort of activity is at the very bottom of your list of priorities. However if you’re keen to increase brand awareness, this is a great way to set yourself apart from your competitors and demonstrate a confident, forward-thinking brand to customers both on and offline.

Talk about relevant updates, projects that you’ve been working on, or talk about relevant news stories and give your opinion on it. Best of all, you can also use these posts in your social updates. What’s more, content is important for SEO.

As you can see, undertaking these three activities will complete your circle of online activity, standing you in good stead to take advantage of the increasing number of online opportunities available and making sure that in the long term, as many people as possible get to know about – and ultimately use – your business!

Sally Rowland heads up all things Digital here at Moneypenny. From Google updates and social media initiatives, to the wonder that is the World Wide Web, we can always rely on Sally to be ahead of the curve!