The power of floor plans
When marketing a property for sale, there are a number of attributes that buyers and sellers today expect ‘as standard’: one of which is floor plans.
A recent study by Rightmove, which was answered by 10,000 respondents, backs this up, having revealed that over half of the respondents would not instruct an agent if they did not provide a floor plan.
The survey also found that 78% of sellers rated the importance of having a floor plan when selling as “7/10” or higher, while 1 in 5 potential buyers or tenants said they would either “ignore the property advert completely” or “only re-visit it if nothing else caught their eye”, if a floor plan was not published.
The study is one of the largest into the influence of floor plans. The fact that agents may lose instructions if floor plans are not used highlights the role they today play in the property sales process.
Case in point
Wye Residential is an independent agency located in High Wycombe and Hazlemere, Buckinghamshire.
Darrell Litchfield, partner of Wye Residential confirmed, “We have introduced an independent agency into High Wycombe and Hazlemere; people like the local expertise that we bring to the market. Sellers appreciate our detailed knowledge and service, and buyers like the fact we take great care in ensuring our property listings offer the right amount of information for their needs.”
All properties listed are automatically included on the major property portals, as well as on their own website. The addition of interior and exterior photos, 2D and 3D floor plans, and the opportunity to download the professionally produced brochure is an important factor for Wye, as Darrell explains:
“Every property we are instructed on automatically benefits from a professional brochure and a range of photos. If their property requires an EPC, the client also has the choice of incorporating either a 2D or 3D floor plan; the choice is theirs, and these are included free of charge.”
When asked whether there is a preference between 2D and 3D plans, Darrell confirms that he is starting to see an increase in requests for the three dimensional option; “We offer our customers the choice of 2D and 3D floor plans, and we find that some people prefer simple 2D, black and white plans, however as time goes on, we are receiving more and more requests for 3D. Today, if I look at the split, it’s probably slightly more in favour of 3D. In fact, I believe that we were the first agent in the area to offer 3D floor plans as part of the standard listing service.”
Metropix is the leading supplier of floor plan solutions to the UK’s residential estate agency and lettings market. For further information, visit www.metropix.co.uk.