Web extensions explained: what’s new?
In March this year, Berlin became the world’s first city to have its own internet domain name, replacing the German national suffix .de; and it wasn’t long until other iconic cities followed suit. Extensions including .Paris, .NYC, and .Roma. allow brands, companies and charities to associate themselves with a particular location – in these examples, iconic cities. By connecting companies to a capital, these new domains make a brand’s identity synonymous with a certain location (for example, the traits of a certain city, such as culture and innovation) and identify the core of a company’s business activity.
Not a city to fall far behind a new trend, April this year saw the much anticipated web extension .London open for registration and purchase, with over 100,000 firms having already shown their interest in the city-specific domain. London is one of the first cities in the world to launch its own domain name, which provides you with a Dot London domain name and email address. The new domain for London claims to provide many benefits:
- A memorable website address
- Demonstrates to customers and visitors where your company is located
- Directly associates your company with one of the most renowned cities
- Promotes your city
Londoners and trademark holders had priority in registering for .London, and among the first companies to go live with the domain include The London Symphony Orchestra, West Ham United Football Club, Fortnum and Mason, Meantime Brewery, Metro Bank and TechHub – well-known brands in search of another platform to set them apart.
The fast expansion of the Internet warrants changes to longstanding systems such as .com and .co.uk, and the bigger the World Wide Web becomes the more need there is for compartmentalising, to improve user experience. For example, the domain .app will soon be available to further segment the generic top level domains, plus others including .blog, .video and even .shop will be added to the hundreds of new domains being launched.
The available alternatives to the widespread .com, .org and .net. allow for further diversity when it comes to naming and segmenting other elements of the Internet, so this change will undoubtedly be the first of many.