So you’ve decided to put live chat on your website; what next? As the ultimate virtual sales assistant, live chat offers a lot of benefits. Check out the tips below to maximise them.
You’ll get better results by trying out various widgets, styles and text. Different phrases may give you more or fewer responses, for example, ‘We’re here for you right now’ may perform better than ‘Hello, how can I help you?’. Remember to tailor language to your industry. If you’re an estate agent, rather than a generic ‘Can I help?’ you could ask ‘Would you like to book a viewing for this property?’.
There’s so much you can do to make your live chat your own. If your business has a colour scheme or theme then your live chat can reflect this. You can also change the positions of your chat box, add your own photos, alter the default times and settings; it’s up to you.
Play around with your proactive chats, when they appear and why and what they say. Proactive chats prompt your web visitors to engage and ask the questions they might need to complete their purchase. They’re also useful for filling out forms or questionnaires and signing up for trials.
Deciding what you want from Live Chat is important to make sure you’re getting the most from it. Whether it’s to generate leads or resolve queries, make sure your language and phrases match your objective.
With ever-evolving technology, people expect you to be available to help 24/7. Having a real person at the end of the chat makes a huge difference to the customer experience, as they feel more valued. Consider making your live chat 24/7 so that your customers always have someone to chat with, regardless of when they visit your site.
Remember that your Live Chat PA is an extension of your business and represents you to your web visitors. If you want them to answer and deal with chats in a particular way, let them know. The more you share about your business and what you want from chats, the better results you will get. Don’t forget, we’re experts at what we do: come to us for advice and we will be more than happy to help.
Before starting live chat you would have considered the audience you want to reach by having it on your site. Don’t lose sight of this, and don’t forget this could also change. For example, for sales, chat is a great way to generate more leads, and for valued repeat customers, it provides an easy way to engage with them.
There’s a balance to be found with making sure you’re efficient and getting the details you need or resolving queries in a timely manner, but also making the web visitor feel valued. If they have a great live chat experience they are more likely to come back. A lot of live chat visitors choose to chat rather than call for a speedy response, so remember to give them that!
Keep checking how your live chat is performing. Live chat means you can throw more money into your website, but only if live chat is generating more business for you. Check your proactive chat results to see if the wording needs to be changed or if it’s on the right landing page. You can also make sure the right language is being used by your agents to generate the best results.
Moneypenny is transforming the way businesses handle their Live Chat. By combining leading-edge software with the support of real people behind the scenes, we ensure that no chat goes unanswered. Our team of experts is dedicated to helping you make the most of your live chat, ensuring every interaction is smooth and effective.
To learn more about how Moneypenny can improve your live chat experience and drive better results for your business, get in touch with us today at 0333 202 1005.
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