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Website conversion is at an all-time high for White Oak UK

Dean Renshaw, Marketing Manager, tells us how the business finance providers have seen a considerable increase in enquiries with Live Chat support.

When did you realise you needed support?

“While we saw a great deal of online traffic, the numbers of those calling or completing a web form were lower than we’d like. We wanted to increase new customers converting on our website, and provide support to existing customers who were contacting us out of business hours, or didn’t want to pick up the phone. So we trialled Live Chat.”

What does good customer service look like?

“Being available for our customers and ensuring every web visitor chats to someone helpful and friendly is key for us. 24-hour live chat cover from Moneypenny provides exactly this.”

How has Moneypenny changed your business?

“With Live Chat, anyone visiting our website can speak to a Moneypenny Receptionist 24/7. It’s vastly increased our level of service, giving website visitors confidence their enquiry is important to us and offers greater flexibility to our customers, many of whom find the regular 9-5 restrictive.”

What are the key benefits?

“Live Chat has been an excellent addition to our website. It’s been successful in shortening our customer journey, and has increased our new business opportunities by 30%. We now have peace of mind that we’re not missing out on new business or customer queries, whatever the time of day.”

Any advice for other businesses?

“The results we’ve seen so far speak for themselves – it’s a service that truly works.”

We give you amazing people and technology:


Your own Moneypenny PA to answer calls exactly as if based in your office.

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Live Chat

Amazing people, briefed by you to manage chats whenever you can't.

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Pocket Phone System

All the functions and support of an office phone system, minus the hardware.

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