Welcome to the latest installment in the Supercharged Lead Gen series from Moneypenny. In this series, Moneypenny’s Digital Marketing Manager, Daniel Marshall, speaks to some of the best minds in lead gen marketing to pick their brains on the challenges and opportunities that marketers currently face.
Throughout the series, we are speaking to leaders of some great businesses discussing how things like SEO, call tracking and live chat can help lead gen marketers to drive more leads for their sales teams.
In today’s episode, Daniel speaks to Chris Ashley-Manns, Chief Marketing Officer at Webeo, the market-leading B2B website personalization software-as-a-service solution.
Chris and Daniel discuss the challenges currently facing marketers, how personalisation can improve lead gen activity and how you can get started with personalisation on your own website.
And, of course, Chris gives us his top tip for supercharging your lead gen activity in 2021!
Your own PA to look after calls, qualify leads, book appointments, and lots more.
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