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5 top tips on how to generate more business calls

With new technology appearing at increasing rates, your business can reach more people than ever before. Despite these new ways to communicate with customers, the best source for more business is undoubtedly a phone call. This blog will outline our five top tips for increasing calls to your business. 

1. Make sure your new business number is everywhere

If you want more calls, you have to make sure your number is out there and easily accessible to new and existing customers. Make sure the number is visible on your website and all forms of social media. One that is easily forgotten is your contact details on your email footer, so make sure these are up to date too. Having the correct number on your business card, other brochures and marketing material is just as crucial for generating more calls. For more tips on where to put your new business number, check out our blog here.

2. Have an online presence

You need to ensure your business number is everywhere on your website, as well as using your messaging to encourage people to call. Having a click-to-call button is a great feature for cellphone users as they are one click away from talking to someone directly about your business. A click-to-call option on your homepage might encourage people to call straight away with their queries. Your website should not be your only form of online presence however, social media is also key. Quite often people check out social media accounts before a business’s website, so having your number there will help encourage people to call too. If you have a Facebook page, add your number in and make it a call to action so people are prompted to get in touch with you there and then.

3. Get listed in local directories and set up a Google business listing or account

Just having your company details on your own website and social media accounts is not enough. You need to get yourself out there on Google and also in local listings. Google My Business is a free tool you can use to help you manage how your business appears on Google and Google Maps. By creating this, you can add useful information for consumers such as your contact details and business hours. Getting listed in local directories is also a great way to get your business number out there.

4. Paid advertising – Adwords and Facebook ads

Using Adwords is extremely useful in getting your business noticed. Google Adwords is a pay-per-click service network in which companies can pay Google to target customers for them depending on keywords. You can find out more about this here. Another form of paid advertising you can use to generate more business calls is Facebook ads. We already have a helpful blog about setting up Facebook Ads so make sure to check it out. 

5. Referrals

Setting up a referrals program for customers is a great way to generate more calls. You could promise a reward to any customers who refer more business to you. For example, say you run a bakery business, if a customer refers you to a friend who places an order, they would get a free cupcake as a thank you – simple, but effective. This will get your business out there by word of mouth which is one of the most important avenues for any business.

These tips will help your business generate more calls in no time! For other useful tips and blogs about business, check out the Resources section of our website.

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