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The five best social media marketing tools for small business

Whether you love it or hate it, social media marketing is here to stay.

With 3.4 billion active social media users worldwide, many businesses are taking advantage of these cost-effective marketing platforms to reach their target audience, increase traffic to their site and ultimately win new customers.

Despite its capabilities, social media marketing can be challenging to carry out among a variety of other marketing and core responsibilities. Add to this the fact that these platforms are ever-changing, and it can arguably be difficult to keep up with the demand that social media requires from businesses to reach audiences and stay relevant.

Since its advance, countless tools have been introduced into the social media world to support marketers and businesses in making the marketing process easier and more effective. With so many amazing tools out there, we have chosen just 5 of our very favorites that will support you in getting the most out of social media marketing:


The perfect way to ensure you are posting on social media regularly, scheduling your posts in advance using Hootsuite will save you time and bring all your social profiles onto one platform, streamlining your strategy and ensuring that even when you are out of the office, activity is ongoing.


According to research, a tweet with an image will receive an astounding 150% more retweets than those without. Sourcing an appropriate image can be tricky (and pricey), however Pexels provides a wealth of free stock images for you to use alongside your posts so you can ensure your social activity is working as hard as it possible can.


Not everybody has an experienced designer in house to turn plain images into engaging social visuals, but this is a key part of any successful social media strategy. Canva is a design tool that provides you with social image templates, with drag and drop features that allow you to easily create amazing social images or simple animations to share on your various social platforms.


Of course, when sharing social media posts you want to ensure that they are relevant and interesting to your target audience. Buzzsumo is an ideal tool for sourcing trending topics and finding content that is being widely shared. This can subsequently inform the rest of your content strategy and, as the tool shows you content shared across platforms, you can easily decide which social media platform will bring you the highest engagement.


Google Analytics is a vital source of information for your entire social media strategy, with a code added to your website, you can track your visitor’s interaction with your site. For social media users, this will highlight which platforms are performing the best, and where visitors go when they follow a click through to your site. Most social platforms also provide their own analytics so that you can see even more stats on post engagement (likes, retweets, shares etc.).

So, there you have it, our top 5 tools for small business social media marketing. In love with a social media tool we haven’t mentioned? Get in touch on Twitter and tell us why it works so well for you and your business.

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