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How Live Chat can capture more leads

Live Chat

Wouldn’t it be great to generate more leads and cases from your website on a regular basis?

It’s easier than you think; by adding a live chat platform manned by a real and experienced person, and making sure you have the basics of legal website design nailed, you could see your client numbers from your site increase.

Your website is the key to obtaining new clients – a huge 70% of law firms generate new cases online, according to digital marketing agency, imarc. Here are some of the key elements to ensure your website fully-optimized:

Make it simple to read

79% of people don’t actually read online content. Instead, according to The Nielsen Norman Group, they scan and pick up words and phrases as they go. So you have to make it really easy for your website visitors to absorb your site content. Here’s a few ways you can do this:

  • Using punchy headlines on pages
  • Adding bulleted lists
  • Highlighting key sentences with different fonts/colors
  • Breaking up pages with imagery and video
  • Keeping sentences short and to-the-point

Be easy to contact

Your visitors aren’t just window-shopping; 74% of all legal consumers visit law firm websites to take action (imarc). So it’s important to be clear on the services you offer and display your contact information throughout your website.

Not every client is comfortable speaking over the phone, especially if the matter is of a sensitive nature. Adding Live Chat to your website gives visitors an informal way of getting in touch, right at the height of their interest.

Live chat gives every visitor the reassurance they’re talking to a real person, whether they’re requesting a callback, booking an appointment or simply have a question about your firm they need to be answered.

41% of chats on average are a new inquiry.

Moneypenny has helped lots of attorneys get more clients from their websites by handling live chat on their behalf. In the same way as our Phone Answering Service works – we manage chats for law firms across the US either all the time, or when their in-house team is busy.

It’s certainly becoming more popular with firms taking action to increase their caseload, but don’t have the time to manage chats themselves. Particularly as 46% of chats take place out of office hours or at weekends when most law firms are closed.

At the start of 2020 when the lockdown was first announced, chats to our law firm clients have increased by 500%, and chats resulting in a new case lead increased by 325%.

Coupled with 97% of firms saying they would try new tech to drive more inquiries, it’s little surprise there has been a huge uptake of live chat by attorneys.

Show off your credentials

Visitors want to know what kind of law firm you are, and what others think of you. This is why your attorney biography and client testimonial pages can be some of the most visited on your website.

Third-party validation is a powerful thing and it’s why so many attorneys generate business from client recommendations. A happy client sharing their positive experience with your law firm speaks volumes and is a trusted opinion to potential leads.

And website visitors can be compelled to read them. Just think of the ‘Reviews’ button on Amazon. You want to know what other people think of a product before you spend your money on it – the same goes for an attorney.

A biography page allows you to really sell yourself, communicates your character to website visitors, and offers some insight into what you’re like to work with – after all, people buy into other people.

Learn more about attorney marketing

We took a deep-dive into how effective marketing is for law firms. Our survey results, along with insights from industry experts, is available and free to download here: Legal Inbound Marketing Report 2020.

Take a FREE Live Chat trial today

To speak to someone about trialing our Live Chat service on your website for FREE, call us on 866.202.0005 today.

We give you amazing people and technology:

Phone Answering

Your own Moneypenny Receptionist to answer calls exactly as if based in your office.

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Live Chat

Amazing people, briefed by you to manage chats whenever you can't.

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