Welcome to the latest installment in the Supercharged Lead Gen series from Moneypenny. In this series, Moneypenny’s Digital Marketing Manager, Daniel Marshall, speaks to some of the best minds in lead gen marketing to pick their brains on the challenges and opportunities that marketers currently face.
Throughout the series, we are speaking to leaders of some great businesses discussing how things like SEO, call tracking and live chat can help lead gen marketers to drive more leads for their sales teams.
In today’s episode, Daniel speaks to Tim Grice, Chief Executive Officer at Connective3.
As always, we get Tim’s thoughts on the challenges marketers currently face, the role that SEO plays in B2B lead generation and how important content is to SEO success.
And, of course, Tim gives us his top tip for supercharging your lead gen activity in 2021!