Welcome to the latest installment in the Supercharged Lead Gen series from Moneypenny. In this series, Moneypenny’s Digital Marketing Manager, Daniel Marshall, speaks to some of the best minds in lead gen marketing to pick their brains on the challenges and opportunities that marketers currently face.
Throughout the series, we are speaking to leaders of some great businesses discussing how things like SEO, call tracking and live chat can help lead gen marketers to drive more leads for their sales teams.
In today’s episode, Daniel speaks to Joe Dearbonne, Director of Demand Generation at SnapEngage, the market-leading B2B website personalization software-as-a-service solution.
Joe and Daniel discuss the biggest challenges marketers currently face, how live chat can help lead gen, and the role the bots can play in a live chat process.
And, of course, Joe gives us his top tip for supercharging your lead gen activity in 2021!