Hints and tips for Google Analytics 4 setup and migration

If you need any support, Google’s Help Centre has plenty of practical resources. For help with more complex transitions, we recommend contacting one of our trusted partners, The GO! Network. Based on your individual needs, they’ll refer you to the most appropriate specialist who will guide you through the migration process. You can book an initial chat and one of their expert team will be in touch.

Check out the below handy tips and tricks:

Setting up Google Analytics properties >

This article is for those who already have Analytics and want to set up a GA4 property using the GA4 Setup Assistant Wizard.

Configure Google Analytics 4 tags in Google Tag Manager > 

Here you will find details on what to do to ensure that a GTM web container sends events to GA4. This article is for those that already have GA4 setup and wish to maintain their tags within GTM. 

Set up Google Analytics 4 events with Tag Manager > 

This article is for those already set up on GA4 that maintain their tags within GTM. This page also gives detail on how to find newly added insights within GA4. 

Set up GA4 for a CMS-hosted website > 

Here you will find instructions on how to set up GA4 for CMS websites. 

Instructions are available for: 

Awesome Motive (MonsterInsights & ExactMetrics), Blogger, Drupal, Duda, GoDaddy, Google Sites, HubSpot, Magento, One.com, RebelMouse, Shopify, Site Kit (WordPress plugin), Squarespace, TYPO3, Wix, WooCommerce, WordPress.com, Cart.com, PrestaShop, Salesforce (Demandware), VTEX, Weebly.

UA to GA4 migration – walkthrough & videos 

Here you will find a video from a GA4 expert, explaining how to migrate from Universal Analytics to GA4.  

UA to GA4 Migration guide for beginners > 

Here you will find instructions on how to create new GA4 properties and migrate your goals to GA4.  

Tips for UA users for implementing GA4 with Google Tag Manager > 

Here you will find some useful tips if you have been using UA, and want to collect data for a GA4 property using GTM.