How do I choose the right answering service for my insurance agency?

In the insurance industry, communication is everything. Whether it’s handling claims, answering policy questions, or helping new clients get set up, your phone lines are often the first point of contact. But what happens when those calls go unanswered?

For busy insurance agencies, missed calls can mean missed revenue, lost clients, and poor first impressions. That’s why many turn to an insurance answering service for support, but with so many providers out there, how do you know which one is right for your business?

Here’s what to look for when choosing an answering service that works for your agency.

Why your insurance agency might need an answering service

Running an insurance agency is a constant juggling act – managing clients, chasing renewals, supporting claims, and navigating complex policies, often all at once. The demand for 24/7 accessibility is higher than ever, and clients expect fast, responsive service, even outside normal office hours. But the reality is, you and your team can’t always get to the phone, especially during peak periods or when you’re out meeting clients, and it’s not always realistic or cost-effective to have staff available around the clock.

That’s where a finance answering service comes in. Acting as a seamless extension of your team, it ensures every call is handled promptly and professionally – whether you’re away from your desk, on another call, or off the clock. It’s not just about convenience, it’s about delivering a consistent, high-quality experience that protects your reputation, supports growth, and ensures no call goes unanswered and no opportunity gets missed.

What to look for in an insurance answering service

1. Knowledge of the insurance space

Insurance isn’t like other sectors. Your clients often call with questions that are urgent, emotional, or complex. You need an answering service that understands the tone, pace, and importance of these conversations, not one that treats them like generic inquiries.

Choose a provider that has experience working with insurance professionals and understands how to handle policyholder conversations with professionalism and care.

2. Customizable support

Every agency is different. Maybe you need help only during lunch breaks or after hours. Maybe you want full-time support so your team can stay focused on client meetings. The right answering service will work around your needs, not the other way around.

Look for services that offer custom scripts, message-taking, call transfers, and overflow handling, all tailored to how your business operates.

3. Seamless client experience

When a caller reaches out, they shouldn’t feel like they’re being passed off to a third party. A good answering service feels like a natural extension of your agency, matching your tone of voice, using your language, and treating every interaction with the same care you would.

Ask about how they train their receptionists, whether you’ll have dedicated support, and how they’ll maintain consistency in every call.

4. Reliability and responsiveness

Insurance doesn’t stop at 5 pm. Storms happen, claims come in on weekends, people need help at all hours – and you want to know those calls are being handled reliably.

An answering service should offer the kind of availability your clients expect, especially during the times when you and your team can’t be available yourselves.

5. Genuine human interaction

Automated systems have their place, but when someone’s calling about a claim or a question about coverage, they want a real person on the line. An ideal answering service will prioritize human interaction, with receptionists who understand the importance of empathy, clarity, and reassurance.

It’s not just about picking up the phone, it’s about handling the call the right way.

Questions to ask an answering service provider before you commit

Not all answering services are created equal. Before signing up, take time to ask the right questions:

  • Will I have a dedicated receptionist or a shared team?
  • Can call scripts and greetings be tailored to match my agency?
  • How quickly will messages be delivered, and through what channels?
  • Are calls transferred live, or just messages taken?
  • Is there coverage outside of regular business hours, including weekends and holidays?
  • What happens during high call volumes, do you have overflow support?
  • How flexible is your pricing, and what’s included?

Asking these questions upfront will help you find a provider that’s not just capable, but the right cultural and operational fit for your business.

Choosing the right partner for your agency

At the end of the day, the right answering service should feel like an extension of your own team. It should lighten the load for you and your staff, improve the experience for your clients, and help you grow your agency without sacrificing service quality.

At Moneypenny, we support insurance professionals across the U.S. with flexible, professional call handling tailored to your exact needs. You’ll be given a lead receptionist and small supporting team who learn your agency inside out – answering calls in your name, handling inquiries exactly as you would, and making sure no opportunity slips through the net.

Whether you’re a solo agent or running multiple offices, we’re here to make sure your clients always feel heard, supported, and in safe hands. Want to find out how we can support your agency? Call us at 866-766-5050.