Watch: Supercharged Lead Gen Series – Ruler Analytics

Welcome to the latest instalment in the Supercharged Lead Gen series from Moneypenny.

In this series, Moneypenny’s Digital Marketing Manager, Daniel Marshall, speaks to some of the best minds in lead gen marketing to pick their brains on the challenges and opportunities that marketers currently face.

Throughout the series, we are speaking to leaders of some great businesses discussing how things like: website personalization, call tracking and live chat can help lead gen marketers to drive more leads for their sales teams.

In this episode, Daniel speaks to Dave Smithbury, Head of Marketing at Ruler Analytics, the market-leading call tracking and attribution provider.

Dave discusses his thoughts on the challenges marketers are currently facing when trying to drive leads to the sales team, the current state of attribution in the marketing industry and how marketers can go about setting up an attribution system for themselves.

And, as always, Dave gives us his top tip for supercharging your lead gen activity in 2021!