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Turning jet lag into ROI: a practical guide for UK leaders abroad

Business people in an airport environment using laptops and interacting, illustrating the need for seamless communication and admin support while travelling.

International business travel is expensive in every sense. There’s the cost of flights and hotels, time away from home, jet lag, and the environmental impact too. For UK leaders, that means every trip must earn its place in the diary.

Yet many itineraries are still built around flights and meeting invites, rather than around outcomes, energy levels, and business continuity back home. The result is familiar: you arrive tired, rush from one room to the next, and return to an overflowing inbox, missed customer calls, and a team that has been waiting for decisions.

It doesn’t have to be like that.

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The core idea: maximise international travel ROI and keep calls covered

For UK business leaders, the win is simple: plan international trips around outcomes and energy, while a telephone answering service keeps customer calls answered professionally. With a virtual receptionist or call answering service in place, you protect revenue and customer experience even when you’re in a different time zone.

  • Treat the trip like a project with clear outcomes, decision points, and follow up actions.
  • Protect your focus and performance by planning around jet lag, recovery time, and realistic logistics.
  • Maintain business continuity at home with a UK based telephone answering service and virtual receptionist support, so every call is answered, captured, and routed correctly.

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What we mean by “telephone answering service” in this context

A telephone answering service (also called a phone answering service or call answering service) is an outsourced team of professional receptionists who answer your calls in your company name, get to know your business, and follow your call handling and escalation rules, often with 24/7 cover.

In many setups, “virtual receptionist” can mean that same people led service, or it can refer to an AI voice agent that answers calls promptly around the clock. Either way, when you’re travelling, that cover matters because missed calls quickly become missed opportunities.

The 16 practical tips

1. Start with clear business outcomes for your trip

Before you even look at flights, define what success looks like.

Ask yourself:

  • What decisions must be made in person on this trip?
  • Which relationships need deepening, not just maintaining?
  • What specific deals, projects, or issues do you want to move forward?

Turning this into a short, written set of objectives makes it easier to decide which meetings to accept, who to prioritise, and what would count as a successful use of the budget. Share those objectives with your PA, travel booker, and senior team so everyone knows what you are trying to achieve. Treat the trip as a project, not just “travel”.

If you use outsourced partners, such as a call answering service, share your priorities with them too. It helps them triage calls in line with what matters most, not just what feels urgent.

2. Build jet lag and cognitive performance into your plan

Most leaders will check time zones when booking meetings. Far fewer factor in how their brain will feel at 3pm local time after an overnight flight and a poor night’s sleep.

  • Build in at least half a day of recovery when you land, especially on long haul routes
  • Avoid stacking critical presentations at the end of back to back meetings
  • Use simple routines to shift your sleep pattern before you travel

You’re not just paying to be physically in the room. You’re paying for your sharpest thinking to be in the room. Protect that investment, and make sure that while you rest and reset, someone else is handling calls and front line enquiries so the business keeps moving.

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3. Check passports, visas, and entry requirements well in advance

It sounds basic, but senior leaders still get caught out. Make it standard practice to review passport expiry dates, check visa and entry rules (including transit requirements), and confirm any vaccination, insurance, or documentation obligations in advance.

The reputational and financial cost of missing a critical meeting because of avoidable paperwork is huge. The same is true of missed calls from clients while you scramble to rearrange travel. A telephone answering service keeps your business sounding calm and organised, even when plans change behind the scenes.

4. Design your schedule for depth, not just volume

There is a natural instinct to squeeze in as many meetings as possible. The risk is that you end up too tired to listen properly and too rushed to follow up well. Prioritise fewer, higher quality conversations, leave buffer time, and build in informal touchpoints that allow relationships to deepen.

If your diary on the ground is tight, it is even more important that your phone answering service captures enquiries cleanly and routes them correctly, so you can stay fully present in the room.

5. Use multi stop itineraries to see more of the right people

If you’re already travelling to a region, consider whether a carefully planned second city could help you meet key partners, visit customer sites, or spend time with internal teams nearby. Measure the extra cost against the time and expense of running separate trips later.

If you extend your route, agree availability windows for UK clients. A virtual receptionist can book follow ups into diary slots that work across time zones, so your customers still feel looked after.

6. Make time for your top performers on the ground

Use international travel to host a small roundtable with local high performers, book one to ones with managers leading critical change, and ask what they need from HQ to perform even better. Face to face time can boost engagement and insight in ways email cannot.

7. Protect your energy with basic but non negotiable wellbeing habits

You do not need a perfect wellness routine. You do need a few non negotiables: hydration, sensible food choices where possible, and at least one good night’s sleep before a major negotiation or presentation.

One simple way to protect focus is to reduce interruptions on your phone. If your main numbers are covered by a call answering service, you can check messages in scheduled windows, rather than reacting to every unknown number at all hours.

8. Factor in transfer times, layovers, and hotel logistics

Check realistic airport to city travel times, consider whether a central hotel is worth a slightly higher rate, and plan around check in and check out realities. Time you gain back can go into preparation, follow up, or arriving calm instead of flustered.

9. Understand local calendars, holidays, and cultural norms

Before you travel, check for public holidays, major events, and elections. Ask local colleagues about working hours and etiquette, and learn key cultural dos and do nots. While you work on local norms abroad, your UK telephone answering service can keep your home market running smoothly on its own calendar.

10. Plan how your business will handle calls while you’re away

This is the piece many leaders forget until they are sat on a runway watching their phone ring. While you are out of the country, your clients and prospects are still very much in it. They will call your main number as usual, expect queries to be picked up promptly, and want reassurance that projects and support will continue as normal.

  • Divert key numbers to a colleague, central switchboard, or outsourced reception team
  • Brief whoever is answering on how to handle urgent issues in your absence
  • Set clear escalation rules for what should reach you, and how

Whether you use an internal team, an outsourced phone answering service, or a blend of both, the goal is the same. Customers should experience seamless service, even if you are in a different time zone altogether.

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11. Be transparent with your team about availability and decision making

Share your travel dates and time zones, be explicit about when you will be reachable, and clarify who has authority to make decisions while you are away. You can also share availability windows with your virtual receptionist, so callers get accurate call back times rather than vague promises.

12. Prepare for the unexpected with realistic contingency planning

Cancelled flights and surprises happen. Make sure insurance and key documents are in place, and that there are clear internal protocols for emergencies. A reliable call answering service adds customer facing resilience too, so even if your internal team is delayed or short staffed, callers are still greeted promptly and professionally.

13. Learn the transport system before you land

Spend a few minutes checking rail links, downloading local transport apps, and understanding realistic travel times. If your telephone answering service is covering inbound calls, you can focus on route planning and preparation instead of juggling logistics with constant interruptions.

14. Allow time for reflection, follow up, and relationship building

Some of the most valuable moments happen outside the formal agenda. Leave space for deeper conversations, schedule short windows after key meetings to write notes while they are fresh, and use long journeys to reflect on what needs to change as a result.

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15. Anticipate service constraints and set realistic expectations

Build flexibility into your schedule and mindset, confirm critical services in advance, and have a simple back up plan. The same principle applies to your own business. By adding capacity through outsourced call handling, you create breathing room when internal teams are stretched.

16. Say yes to selective sightseeing and local experiences

You’ll get more from any trip if you allow yourself a couple of meaningful experiences that give you perspective. Leaders often find their best ideas arrive outside the meeting room. You can relax into those moments more easily if you know your customers are still being looked after by a professional phone answering service.

Bringing it all together

International travel is a major investment. When you plan it with the same care you would give to any strategic project, the rewards are significant.

  • Design trips around clear outcomes and energy, not just flights and invites
  • Protect wellbeing so you can perform at your best on the ground
  • Keep the business running smoothly at home, with calls answered and customers supported
  • Make space for deeper relationships, reflection, and new ideas

Do that, and each trip stops being time away from the business and becomes a powerful way to move the business forward.

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FAQs

What’s the difference between a telephone answering service and a virtual receptionist?

A telephone answering service is an outsourced provider made up of professional receptionists who answer your calls in your company name, get to know your business, and follow your preferred call handling and escalation rules. It’s designed to protect your customer experience and capture every opportunity, often with 24/7 cover.

A virtual receptionist is a broader term for that same front desk experience delivered remotely. In many cases, it refers to the same type of people led service. More recently, it can also describe an AI voice agent that answers calls promptly and professionally around the clock, handling common enquiries and capturing key details before routing or booking follow ups.

In short: telephone answering service usually signals a dedicated team of people, while virtual receptionist can mean people, AI, or a blended approach, depending on the provider and setup.

Can a call answering service handle urgent calls while I’m in a different time zone?

Yes, as long as you set escalation rules before you travel. Define what counts as urgent, who can authorise decisions, and when you want calls passed through versus logged for a scheduled call back.

Will a phone answering service help reduce missed opportunities while I’m travelling?

It can, especially when your diary is packed. Instead of missed calls and voicemails, enquiries are answered live, captured clearly, and routed properly so follow up is faster and more consistent.

What should I brief a call answering service on before I fly?

Share your travel dates, time zone, priority clients, what you are trying to achieve on the trip, and simple instructions for handling common scenarios. Clear rules create a calm, confident experience for callers.

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