The Olympics are just around the corner, and as the world turns its attention to Paris, excitement is at an all-time high. If you’re a business owner, you may be able to capitalise on this hype, and use this as a prime opportunity to boost sales and brand awareness. So here are 5 marketing and sales tips to help your business win gold during the Olympic Games.
Inject some Olympic spirit into your marketing by hosting themed contests or giveaways. For example, you could create a social media competition where customers share their favourite Olympic moments or their own athletic achievements for a chance to win a prize. Alternatively, consider a giveaway tied to Olympic milestones—such as giving a discount or a freebie every time Team GB wins a gold medal.
Utilising social media platforms is a great way to show off engaging content related to the Olympics. You can share stories about local athletes, highlight interesting facts about the host country, or discuss the impact of sports on teamwork and success. By connecting your audience with both relevant and timely content, you can increase your brand visibility and connect with potential customers who are caught up in Olympic fever.
Consider organising events or competitions at your business that tie into the Olympics. This could range from hosting viewing parties for key events to organising mini sports competitions for your customers or employees. You could encourage participants to share their experiences on social media, using specific hashtags related to your business and the Olympics to amplify your reach.
Partnership marketing is becoming increasingly important in modern marketing strategies. Collaborate with local athletes, sports clubs, or influencers who have connections to Olympic sports. This partnership can lend credibility to your brand and provide unique marketing opportunities. For example, sponsor a local athlete’s training expenses in exchange for them promoting your business on their social media channels or wearing branded merchandise during their training sessions.
Content marketing is a really powerful tool, especially when tied to a global event like the Olympics. Develop a content marketing plan that includes blog posts, videos, social media updates, and email newsletters focused on the Olympics to engage your audience. Make sure to use relevant keywords to improve your SEO and attract organic traffic interested in Olympic content. This approach not only keeps your audience engaged but also positions your brand as fresh and relevant.
During peak promotional periods like the Olympics, it’s important to ensure your customer service is responsive and efficient. Consider outsourcing your telephone answering and live chat services to professionals like Moneypenny. We specialise in providing excellent service to your customers 24/7, with every enquiry managed seamlessly around the clock in our UK head office.
Call us today on 0333 009 8344 and learn more about how Moneypenny can support your business with professional telephone answering and live chat services.
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