Estate agents: How to make the most of the Christmas rush

Every year, search traffic to Rightmove doubles between Christmas Day and January.

That’s according to new figures* released by the real estate portal & property website. But with staff holidays inevitable, and festive commitments incoming, how can you make sure your agency doesn’t miss out on any leads over this prime period?

*Figures from RightMove

With the concept of 9-5 long gone, today’s customer expectations are higher than ever before. Consumers want to make contact with your business when it’s convenient for them; be that during weekends, bank holidays, or after hours. To keep up with the online competition, it’s now crucial that businesses can give a response that’s timely and professional.

The human touch

Although a customers’ first port of call is usually your website or social media pages, as many as 65%* of online visitors still prefer to pick up the phone to make an enquiry – rather than fill in a web form [*Invoca]. This means that despite online interaction being at an all-time high, the telephone still comes out on top for customer satisfaction. Being able to have a real conversation humanises your agency and adds credibility to what you do; in turn, strengthening your overall customer experience.

2 out of 3 callers hit your voicemail and hang up.

While you may think the answering machine has you covered; 69% of callers won’t bother to leave a voicemail – which means 2 out of 3 callers hit your voicemail and simply hang up, likely continuing their property search elsewhere.

Open your doors to Christmas buyers

If you’re keen to catch the search traffic and channel those browsers into buyers, without having to sacrifice your well-earned holidays, then there is a solution. Moneypenny offers the support you need to relax and enjoy the festive period, whilst flexibly managing your customer service.

Flexible support to suit your agency

Moneypenny’s Telephone Answering Service ensures no call goes unanswered. You’ll receive your own dedicated receptionist, who will answer calls exactly as if based within your team. With flexible options that adapt to your agency’s needs, you can choose to overflow calls to your receptionist as and when you need to, or opt for fully outsourced calls, leaving you free to focus on other core activities.

We’ll either transfer the call through to you, or take a message on your behalf, updating you with all the necessary information via a text or email notification – ready for you to follow-up, once you’re available. We can also manage your calls and messages so that you only receive the ones that are important, filtering out any cold or nuisance calls.

Specialist property team

At Moneypenny, we look after calls for over 2,500 property businesses (and counting!) across the UK. Part of the reason our clients trust us with their customer care, above other communications providers, is down to our 80-strong specialist property team – including both former agents and current landlords, who know the industry inside-out.

Available 24 hours a day, 7 days a week; our property receptionists get to know you and your business, so they’re able to handle each call professionally, every time – leaving your callers with a brilliant impression of your agency!

What are you waiting for?

Don’t miss out on the Christmas rush this year! Relax and enjoy your holidays knowing you have the put the UK’s no.1 communications provider to the property industry in your corner. Call us today on 0333 202 1005 to get started.