Listen again to our very own Samantha Jones, Moneypenny’s Commercial Director, Jonathan Winchester, insight6’s Founder & Chief Executive, and Nerys Corfield, Injection Consulting’s Director, as they discuss all things customer experience. Perfect for those businesses who are either just starting out on their CX journey or have implemented a strategy which requires further optimisation. Topics include:
• Stakeholder buy-in: CX is not customer service, so how do you get board members to invest in CX?
• It’s not all about the feel-good factor: The tangible benefits of CX investment, including increased profitability
• Architecting a CX strategy: Where and how to start your journey to CX brilliance, and knowing when to outsource
• Culture is king: How to bring your employees “on the bus” to ensure CX success
• The NPS & CSAT trap: How to measure CX accurately and demonstrate results
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