On The Up: The Building Blocks of Growth with Andy Bounds

Welcome to On The Up, Moneypenny’s exciting new podcast that features a series of interviews with business leaders from fast-growing companies across the legal, finance, and general business sectors. Hosted by our Head of Digital, Dan Marshall, each episode will explore how these leaders are thriving, innovating, and scaling their businesses whilst always keeping client care front and centre. 

In our first episode, we’re joined by sales and communications expert Andy Bounds, who shares his insights on The Building Blocks of Growth. Andy, the author of three international bestsellers, has helped businesses in 40+ countries refine their approach to sales. Awarded Britain’s Sales Trainer of the Year, Andy is described by AstraZeneca’s Global Communication Director as “a genius, whose advice can’t be ignored.” 

What’s covered in episode 1? 

In this episode, Dan and Andy dive into the essentials of growing a business, starting with how growth can be defined as simply getting better tomorrow than you are today. Andy shares his vast experience and uncovers some of the most common misconceptions about what drives business growth.  

Andy outlines a simple but powerful three-step process for businesses to drive growth: 

• Define your outcome: What do you want from the transaction or the relationship? 

• Measure progress: Keep track of where you’re going and how to know when you’ve arrived. 

• Take action: Stay accountable and consistent with the steps you take every day. 

Some of our key takeaways 

Growth isn’t just about money 

It’s about improving your business, whether that means acquiring more clients, increasing your average deal size, or even just having more fun in the process. 

Sales is not a dirty word 

Andy argues that effective sales should always be seen as a joint effort to achieve outcomes—not a manipulative process. Building long-term relationships with clients can lead to more opportunities and referrals. 

The importance of prioritising and managing time 

Andy gives practical advice on how to stay focused and disciplined. He introduces a simple method to prioritise tasks, set aside time in your diary, and hold yourself—and others—accountable. 

Listen to the full episode 

Listen on Spotify now to hear more from Andy as he discusses how businesses can scale effectively, and learn from his wealth of experience working with businesses of all sizes across the globe. 

And stay tuned for our next episode of On The Up, where we’ll be joined by Ian Leadbetter of Ruler Analytics to explore the power of data-driven marketing.