Welcome back to On The Up, Moneypenny’s podcast featuring in-depth conversations with business leaders navigating the world of growth, innovation, and client success. Hosted by Dan Marshall, Head of Digital at Moneypenny, each episode is packed with stories, insights, and strategies to help businesses thrive in today’s market.
In episode 2, we’re joined by Ian Leadbetter, CEO of Ruler Analytics, a leading expert in marketing attribution and analytics. Ian discusses his journey with Ruler, the challenges modern marketers face, and shares practical advice on how to get the most from your marketing budget.
Marketing can often feel like a puzzle – you’ve got campaigns running across multiple platforms, endless streams of data pouring in, and the nagging question: What’s actually working? In this episode, Dan and Ian peel back the layers of marketing measurement to find those hidden gaps that might be skewing your understanding of ROI. From smarter decision-making to spotting the tools that can help you stay ahead; Ian’s advice is not to be missed.
Marketers need to constantly evaluate what’s working and what needs improvement. Regularly assessing your strategy ensures you’re not missing out on any lost opportunities.
Platforms like Ruler Analytics provide advanced features that traditional tools, like GA4, can’t offer. Especially when it comes to measuring multi-platform campaigns and linking your efforts to revenue.
Attribution tools empower marketers to justify both their strategies and budgets, allowing them to prove the value of their efforts and the value of top-of-funnel initiatives.
Want to dive deeper into Ian’s expert advice? Watch the full episode below to learn how Ruler Analytics can help your business measure and optimise its marketing impact.
And don’t miss episode 3, where Dan will be chatting with Lee Grunnell, CMO at Womble Bond Dickinson, and Sabina Kirwan, Group Head of Brand & Communications at Moneypenny. They’ll be sharing their thoughts on how strong brands can fuel business growth and why it’s just as important to build your brand as it is your business.
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