Watch: Supercharged Lead Gen Series – ResponseiQ

Welcome to the first installment in the Supercharged Lead Gen series from Moneypenny. In this series, Moneypenny’s Digital Marketing Manager, Daniel Marshall, speaks to some of the best minds in lead gen marketing to pick their brains on the challenges and opportunities that marketers currently face.

Throughout the series, we are speaking to leaders of some great businesses discussing how things like website personalization, call tracking and live chat can help lead gen marketers to drive more leads for their sales teams.

In this first episode, Daniel speaks to Scott Lee, CEO of ResponseiQ, the intelligent callback platform to help your business increase inbound calls and conversions.

Scott talks to us about how phone calls are really important to B2B businesses, how we can drive more and how we balance multiple CTAs across our websites.

And, of course, Scott gives us his top tip for supercharging your lead gen activity in 2021!