Welcome to the third episode of On The Up, Moneypenny’s podcast dedicated to uncovering growth, innovation, and the tactics that lead to business success.
This series, led by Dan Marshall, Head of Digital at Moneypenny, explores the inspiring journeys of exceptional business leaders. In this episode, he chats with Lee Grunnell, CMO at Womble Bond Dickinson, and Sabina Kirwan, Group Head of Brand & Communications at Moneypenny. They discuss the importance of branding in professional services and share insights on how companies can differentiate themselves in a competitive market
Branding is more than just logos and taglines; it’s the essence of a business. In this episode, Lee and Sabina dive into the details of creating a brand in the professional services sector. They talk about important topics such as how to differentiate from competitors, visual identity, and the importance of brand equity.
Dan leads the discussion about how a strong brand can drive business growth by creating trust, increasing your visibility, and bringing together different teams across your business. So, whether you’re dealing with mergers, updating your visual identity, or just juggling performance marketing with long-term brand development, this episode is packed with useful insights for you to take away.
Lee emphasises that branding is the essence of a company’s reputation. A strong brand stimulates trust, pricing power, and differentiation—especially key in industries where services may seem similar.
Sabina shares her passion for ensuring every team member embodies the brand. A cohesive brand isn’t just communicated; it’s lived and demonstrated at every touchpoint.
Lee talks about how Womble Bond Dickinson uses quantitative research to monitor brand awareness and competitive standing. He emphasises the importance of synthetic data for companies that don’t have big research budgets, helping them to effectively assess and strengthen their brands.
Great brands, from Apple to John Lewis, succeed by staying true to their DNA. They achieve this with straightforward messaging, unique positioning, and memorable visuals. Keeping things simple helps them connect and make an impact.
Listen now to the discussion with Lee Grunnell and Sabina Kirwan as they reveal what it takes to build a standout brand in professional services. Check out the full episode below or listen on Spotify!
And stay tuned for our next episode of On The Up, where we’ll be joined by Simon McCrum of McCrum Consulting to discuss growing profitably and sustainably by changing clients’ lives.
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