Call Tracking Service | Moneypenny
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Call Tracking Service

Know exactly what marketing activity is making your phone ring

Moneypenny’s world-first partnership with leading call tracking provider, Ruler Analytics, ties previous marketing interactions back to every new phone enquiry - for a true picture of what campaigns are working and where you can maximise ROI.

Register for early access
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Call Tracking explained

Pay-per-click adverts. Specific keywords. Email campaigns. Wouldn't it be great if you could view your calls as part of a full customer journey to understand exactly what's driven people to pick up the phone in the first place?

This is the beauty of Call Tracking from Moneypenny: not only do you ensure every valuable call is captured and answered professionally by our receptionists, but you also gain full visibility of these leads, from first interaction to successful conversion, all in one place.

Register for early access
Ruler stats

Be confident your marketing is working with Call Tracking

Know for certain what marketing activity is driving the most calls

Guarantee every phone enquiry receives an exceptional first impression

Optimise campaign performance across PPC, SEO and paid social channels

Connect your CRM system to discover true marketing ROI across all calls

Register for early access to Call Tracking

Anticipated release expected early 2025. Submit your details and we’ll contact you to tell you more about this exciting opportunity.

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How our Call Tracking Service works

1

​​We have a discovery session together

This is the ideal opportunity to ask us anything and also tell us about your key objectives and priorities for using Call Tracking, so we can tailor your implementation plan.​

People Chating

2

Add tracking to your website​​​

Your tracking tags and API are available in your Ruler Analytics account, so it’s easy to complete the integration in a few simple steps with support on hand if required.​​

Ruler Tracking

3

​​​Your Moneypenny PA starts answering your calls

We have natural free-flowing conversations with your callers, capturing all details you deem important and can even send pre-qualified enquiries directly into your CRM if preferred.​​

Man Chating

4

Match phone leads to marketing data

Every time we capture a new lead over the phone for you, Ruler matches this new lead with the caller’s marketing interactions and fires it to your Ruler Analytics portal.​

Ruler Phone Lead

5

Optimise your marketing campaigns

When the call we’ve captured converts, Ruler attributes the revenue figures in your CRM to the marketing activity that worked, allowing you to optimise campaigns with confidence.​

Ruler Campaign
Register for early access

Call Tracking Service FAQs

Implementation is simple! During your discovery session, we'll work out how many dynamic numbers you require. From here, you will be provided with a small piece of code that just needs adding to your website. This is a five-minute job that you or your website host can do easily.

In order to maximise the benefits, you will need to have a Moneypenny Telephone Answering plan in place.

Our Call Tracking Service, in partnership with Ruler Analytics, requires a twelve-month minimum commitment. After three months with Moneypenny, we require only one month's notice to close your account from the date of your next invoice (this is based on Moneypenny plans up to 250 minutes).

During your discovery session, we'll discuss all the platforms you are using currently e.g. Google Adwords, Facebook, LinkedIn and Salesforce. The Ruler Analytics team will then put together a simple implementation plan that we'll work through together.

No, you do not need to link your CRM system to see which marketing campaigns are driving your most valuable calls. This will all be visible within the Ruler Analytics portal. However, connecting your CRM system means revenue can be pulled through for specific calls, giving you a true ROI for every marketing campaign you have running.

Your Ruler Analytics portal shows you exactly which of your marketing campaigns are generating phone calls, with a breakdown of: those answered by Moneypenny, the ones answered in-house, and the revenue (by linking your CRM system) that every call has generated.

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Great for all
businesses

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Loved by marketing
& sales

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Perfect for 250+
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0333 202 1005[email protected]
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