4 reasons to use live chat

Live chat is the fastest way to increase website conversion

Did you know that live chat can increase website enquiries by 49%? That’s a big number for such a small change!

We’re on a mission to show businesses how much they will gain with the use of this innovative technology. With that in mind, here’s 4 reasons you should be using live chat on your website;

1. Turn website visitors into paying customers

Companies spend a lot of time and money getting their websites to look great and work brilliantly. After design, content writing, SEO, more content writing, updates, mobile optimisation and even more content writing, you’ll want to do everything you can to get the best return on your investment.

Live chat improves website conversion by 49% and increases online purchases by a whopping 35%. If you found a salesperson or marketing pro who could offer the same, you’d hire them in a heartbeat! Live chat will make your website work harder and become a real part of your sales and marketing strategy.

2. Improve your marketing strategy

With a high-quality live chat service, you will have access to data insights and reporting tools that you wouldn’t otherwise see. Greater knowledge of the reasons your customers use your website, the things they look for most, times they need your help and the questions commonly asked will allow you to focus your budget on customer support for peak times and positively influence your marketing strategy.

3. Communicate the way your audience wants

Keeping up with changing consumer habits can be difficult, especially for businesses whose customers cross age brackets and other demographics – live chat helps you cater to younger consumers who are increasingly uncomfortable communicating in person, while a professional-looking business phone number and email address will ensure the rest of your audience get what they need.

Live chat is also more convenient for customers who need to discuss something privately and don’t want to be overheard, or can’t get in touch until after your offices have closed.

4. Extend your opening hours

The majority of businesses would be sure to make more sales if they were able to operate 24 hours a day, 7 days a week. For most however, the costs of employing staff around the clock (or never sleeping again) make this an unrealistic proposition.

Live chat offers the ultimate people and technology solution; you can use it to extend your opening hours and provide better customer service. With 37% of chats taking place outside of core business hours, having people you know and trust on hand to represent you perfectly will ensure you catch leads you would otherwise be missing. Moreover, by partnering with an outsourced live chat service, you can get help managing some or all of your chats at the fraction of the cost of an in-house hire.

Find out more about live chat

Live chat is the fastest way to increase website conversion, maximise marketing investment and improve online ROI. Download our free whitepaper now to find out more about this innovative technology and what it will do for your business.

You can trial our Live Chat service FREE for one week with no ongoing commitment. You can use the free trial to see how many new enquiries you’ll gain, and decide if Live Chat is right for you. Join the #LiveChatRevolution, call us on 0333 202 1005 now.