Whether you’re starting up a new business or have years of experience under your belt, finding new clients and building a good rapport with customers can always feel challenging. But it doesn’t have to be. Outbound calling simplifies things, especially when used properly, leaving you with a healthier lead conversion rate and happier customers.
First things first, what actually is an outbound call? Well, an outbound call is a call made by a company to engage with potential or existing customers, rather than waiting for the customer to make the first move.
Outbound calls are often made by sales agents or customer service representatives and are typically used for purposes like lead generation, following up on enquiries, informing customers of new products, or even potential upgrades on services customers currently use.
The key difference between inbound and outbound calls is who initially makes the first contact. An outbound call is made by a company and focuses on reaching out to potential and current customers. Inbound calls, on the other hand, are made by customers reaching out directly to a business – either for more information or support.
Both are equally as important as one another, but outbound calling puts you in control, giving you the chance to actively chat with customers.
While inbound call services are undoubtedly vital for businesses, outbound calling brings a bunch of additional benefits that are hard to achieve through inbound alone:
Sometimes, customers can show interest in your business but may need a little nudge to take the next step, outbound calling is an excellent way to help them cross the line. By following up directly, you show that you value their interest and are eager to address any questions or concerns they may have. Instead of waiting for customers to come to you, you’re proactively finding people who might benefit from your services.
Outbound calling doesn’t always involve sales, despite what many people think. Outbound calling can play an important part in maintaining and strengthening relationships with your customers. By using a personalised outreach, you can show your customers that you value their opinions, address any issues they may have, and strengthen your relationship with them in general. You’ll find that your retention rates will rise as a result, as you’re keeping them engaged for longer.
Introducing an outbound calling strategy is a really effective way to raise awareness about your business and brand, especially for new products or services you have on offer. You can create buzz by making targeted outbound calls to specific audiences, which will over time increase your brand’s visibility.
The ability to get direct feedback from customers is another advantage of outbound calling. By conducting surveys or simply calling to check in with your customers, you can gather information that can help you improve your products and services. Gaining this type of feedback on a regular basis is especially important to help your business grow.
Booking appointments with prospective clients is another way to move them along the sales journey. Outbound calling allows your team to reach out and schedule initial appointments, demos, consultations and more.
When you know how to use outbound calls effectively, they can be an important way to help expand your customer base. Here are some of the advantages they offer.
Choosing Moneypenny for outbound calling means partnering with real, experienced people who handle the calls you don’t have time for, from following up on new leads to booking appointments and reconnecting with past clients. We’ll work with you closely to learn about your business, align our approach with your goals and ensure every interaction feels seamless. Ready to take the next step? Call us on 0333 202 1005 today to find out more.
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