In today’s always-on world, small business owners are feeling the pressure to respond to calls, emails and social media all the time, even whilst on holiday. We are all aware of the benefits of switching off and relaxing, but how many people actually manage to do that? Many business owners confess to answering calls on holiday to avoid missing any important business opportunities.
Studying the various customer journeys of the 13,000 businesses we work with, Moneypenny found that customers no longer use phones as a research tool. Instead, they now use social media, review sites and media for their initial business enquiries. A phone call today serves as the final reassurance a customer seeks prior to purchase, which means there are fewer calls, but that they are of a higher value.
Joanna Swash, CEO of Moneypenny, comments: “Quite simply, a customer getting through to a voicemail instead of a person is like tearing up money. It’s akin to walking into a shop with no one at the till. Buyers simply ring the next supplier on the list. In fact, we published a report that found 69 per cent of callers who were answered by voicemail just hung up.”
“Small businesses understand that not answering calls guarantees losing business, and this research shows that they’re sacrificing important personal time in the name of business, which of course isn’t a new idea. The idea of 9 to 5 disappeared years ago.” added Joanna. “However, research has also shown that burn-out is real, and that holidays and breaks from the office can actually improve performance, attitude and results. It’s quite the conundrum.”
Mental breaks feel good, have been shown to benefit business and not affect productivity. As a way for the body to reset physically and mentally, holidays help reduce sickness, anxiety and depression.
So, what’s the solution for business owners in need of a break? Moneypenny is offering all SMEs the chance to try their service for free for two weeks.
Moneypenny’s Telephone Answering Service can effectively cover shifts, allowing small business owners to take a much-needed holiday. When a caller rings your business number, if you’re unavailable or simply don’t want to answer the call yourself, that call will pass to your Moneypenny PA, just as if they are in your office. That caller is then either transferred through to you (or a colleague) wherever you are or a message is sent to you immediately via text or email.
98% of customers who trial our service are so ‘wowed’ that they become clients. To get started, call us now on 0333 202 1005.
Moneypenny is the world’s leading outsourced communications provider, delivering Telephone Answering, Live Chat, Switchboard and multichannel customer services. Moneypenny works with businesses of all shapes and sizes, from sole traders right up to multinational corporations.
In the UK, Moneypenny has over 700 staff (a figure that is growing at a rapid rate) and has offices in Charleston, USA. The company was founded by a brother and sister team in 2000 and currently handles over 15 million customer communications a year for 13,000 businesses. Moneypenny is proud to have won the Queen’s Award for Enterprise and has been recognised six times in The Sunday Times ‘100 Best Companies to Work For.’
26 Mar 2024
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