Investing in a franchise can be a quick way to set up your own business without starting from scratch. But expanding any franchise can be challenging, especially in the early days when resource is thin, and brand awareness is still growing.
Continuously attracting new customers is an absolute must for business growth. Whilst franchises are often considered low-risk start-ups, they are not without their challenges. Once the initial training and set-up are complete, franchisees often face the daunting task of generating new leads whilst managing high operating costs, calls, emails, and day-to-day operations.
The importance of lead generation for franchises cannot be understated. In a competitive market, consistently attracting new leads is vital for ensuring the growth and longevity of your business. Generating more business leads not only helps your franchise expand its customer base but also strengthens its reputation. By actively engaging with potential customers, your franchise can position itself as a trusted and helpful brand within its respected community.
An answering service can be a powerful way for franchises looking to capture leads. Here’s some of the ways how franchises can use a franchise answering service to bring in more leads.
Missed calls often mean missed opportunities. An answering service provides you with receptionists, on hand 24/7, whether it’s during business hours, after-hours, or weekends. This continuous availability means no lead slips through the cracks, and no opportunity is ever missed, maximising both marketing ROI and customer acquisition rates.
The customer experience is a major factor in winning and retaining leads. An answering service ensures that all your customer touchpoints are prompt, impressive and seamless. By hiring trained professionals to manage your enquiries on your behalf, wait times are significantly reduced too, so potential customers are left impressed by your efficient service.
It’s common for franchises to experience fluctuations in call volumes due to marketing campaigns, promotional pushes or seasonal demand. An answering service provides flexible scalability, allowing franchises to handle spikes in demand without overburdening internal staff. This ensures that every lead is captured seamlessly, even during demand surges.
With an answering service managing your calls, franchise staff and management are free to focus on what they do best: delivering excellent service to their customers and driving business growth. So instead of juggling call management, emails, and other tasks, your team can dedicate their time to more productive, business-critical duties.
Whilst an answering service is a great tool for capturing and managing leads, combining it with other lead generation strategies can maximise your results. Here are some additional ways to generate franchise leads effectively.
Although your franchise’s parent company most likely has a big central website, creating a site specifically for your franchise location can make a big difference in reaching local prospects and customers. It not only reinforces your local presence, but also serves as a platform to generate leads for your business.
Now that you’ve created a website specifically for your franchise, implementing a live chat feature can revolutionise how you engage with your website visitors. Putting live chat into effect ensures you’re accessible whenever potential customers are browsing your site, answering questions instantly, and guiding visitors toward becoming leads.
By outsourcing your chats fully, on an overflow basis or even just out-of-hours, you can maintain high engagement levels without overwhelming your staff. With 42% of chats converting into enquiries, this tool can be a game-changer for lead generation.
Pay-per-click (PPC) advertising is a cost-effective and highly targeted way to generate leads for your franchise. By bidding on keywords related to your industry, you can place ads that appear at the top of search engine results pages, guaranteeing visibility to potential customers in your area. The beauty of PPC lies in its precision. You only pay when someone clicks on your ad, ensuring you get value for your investment.
When you choose Moneypenny as your dedicated answering service, your franchise will have access to a team of experienced receptionists who understand the value in every call. Whether you need support for your head office or individual franchisees, Moneypenny Receptionists are available 24/7 to ensure no opportunity is ever missed. We’ll match you with a team that complements your franchise network and is briefed on your business to ensure the highest standards of service.
Ready to explore how an answering service can benefit your franchise? Contact us today on 0333 202 1005 to find out more!
Your own Moneypenny PA to answer calls exactly as if based in your office.
Discover >All the functions and support of an office phone system, minus the hardware.
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