Which industries benefit the most from outbound calling?

Gaining new customers, and retaining the ones you have, no longer relies on them simply contacting you. With competitors out there for every business, staying on top of your game is important and using major marketing and customer service tools like outbound calling could just give your business the edge. Each and every organisation can use outbound calling but there are some that can benefit more by using it than others. We’ve put together a list of the industries who can take advantage of outbound calling, so continue reading to find out more.

What’s involved in outbound calling?

Outbound calling involves talking to new prospects as well as historic clients. When it comes to new prospects, your outbound calling strategy should involve introducing your business, giving information about what you provide and starting to build relationships to hopefully generate leads and drive more revenue. When contacting current and historic clients, it’s all about growing that relationship, maintaining trust and your rapport to improve customer retention and make sure the customer has the best experience with your business as possible.

Which industries should use an outbound calling strategy?

Some sectors arguably benefit from using an outbound calling strategy more than others. Here we will discuss just a few of them:

Healthcare

When it comes to healthcare businesses, there are multiple ways they can use outbound calling. From scheduling appointments for patients, to going out with health and care campaigns, this is an industry set to benefit from an outbound calling strategy.

Estate agents

Estate agencies can benefit from using outbound calling and make a real impact on their customers. There are many ways they can use this tool, a few examples being responding to potential buyers and contacting vendors about viewings and valuations.

IT and software

In a constantly growing and changing tech world, you need your new and current customers to keep up to date with any advancements. These types of businesses can utilise outbound calling to offer new software demos and promote any IT events that can benefit their customers.

Finance

Financial decisions can be extremely stressful to make, and lots of people need guidance when choosing the right path. By using outbound calling techniques, businesses within this industry can build strong relationships with customers and establish trust. This is important to keep customers happy and ultimately improve client retention.

Education

There are several different ways education institutions can use outbound calling to their advantage. They can use it to reach out to students to provide course information and help with enrollment, follow-up with wellbeing cases, promote events like workshops and webinars and more. It’s a great way to keep in contact with the student population and ensure they’re getting the most out of their education.

Should my business be using outbound calling?

So either you’re in one of the top industries who need outbound calling or you’re not, but either way, you’re probably thinking, should my business be using outbound calling? Let’s look at some of the benefits your business could see if they begin using outbound calling:

• Build relationships – Outbound calling allows you to spend more time talking to prospects and current customers, allowing you to get a rapport going and build a solid relationship. This will help you bring on new customers and revenue, as well as retain the clients you already have.
• Lead generation and conversion – Make sure those crucial hot leads don’t drop off by making sure you can qualify or convert them straight away. When a prospect is contacted straight after they make their enquiry, they’re still very much in the ‘yes, let’s do it’ mindset. If you leave it too long, their enthusiasm might have dwindled, or worse, they might have contacted a competitor!
• Give you more control – By outbound calling your customers you are being proactive, rather than reactive. You’re taking charge of the customer’s journey by taking the time to talk to them, understand what they need, and hopefully convert them.

Why choose Moneypenny?

As we’ve discovered, outbound calling has many different purposes and benefits for various industries. Even if your sector was not listed above, it does not mean your business wouldn’t benefit from an outbound calling strategy. What a lot of businesses have in common is the lack of time and resources for outbound calling, this is where Moneypenny comes in. We have a team of agents ready to qualify leads, book appointments, chat to new and historic customers and so much more. To find out more, give us a call today on 0333 202 1005.